I joined Cosmic Vibrations Music Festival to help them craft a visual strategy and brand identity for their festival debut. Our main challenge was to set the tone for the first year of the festival and raise awareness about the event.

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I started by identifying the festival's target audience, determining which platforms to use, creating a content calendar & content mix tailored to their business goals, and then developing the overall visual concept & strategy.

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Please note: Some information related to strategy cannot be disclosed.