the hooks

Social media strategy, content creation, video direction, and digital production

The Hooks are one of the Bay Area's best rock bands. I created their social media strategy, developed content, and filmed/art directed their music video, The Agony and the Ecstasy.

 

I was challenged with the creative constraint of filming with an iPhone 12 Pro for this project and still having it come across as professionally made.

 

I loved the challenge and am a true believer that you can do (almost) anything just by exploring your current options.

We scouted and ended up filming at Middle Harbor Shoreline Park in Oakland, California.

Agony and Ecstasy - The Hooks

Directed, Edited, and Produced by Natalia Goncalves

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alternative video

Social media strategy

I developed a Social Media Strategy for The Hooks Instagram back in 2020, including creating a content mix, social calendar and content creation for their target fans. I also created a hashtag and evergreen library with potential content to share anytime. We were able to increase 58% of their social following and 20% fans interaction. 

Please note the numbers has changed to protect sentive information. I'd be happy to share my creative process and social strategy for content creation for The Hooks. 

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2019 The Hooks Instagram Feed

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Mid 2010 The Hooks Instagram Feed

I worked on their Instagram feed aesthetic, with the focus on promoting their new music video and sharing pictures from their past shows.  I created highlights where their current and new fans can check the content the band wanted to promote. 

Please note the numbers has changed to protect sentive information. I'd be happy to share my creative process and social strategy for content creation for The Hooks. 

reels instagram

The band also tasked me to create animation for Instagram Reels using existing images/videos. The goal was to promote the band on social media with fun and trippy effects. Here's the result:

spotify cover photography

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TESTIMONIALS

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