Holiday Matinee is a company for creative inspiration. They tasked me with taking their How To Be Creative series and coming up with a detailed strategy to promote it through an eBook, newsletter, and social media.
My strategy provided a plan for how to create bite-sized content that makes sense for each channel and audience. I helped them create, film, and produce content for Instagram (feed, stories, reels, TV), Twitter, TikTok, and advertising with other media sites.
One of my most sucessful projects was converting long-form content (ebooks, blog posts) into micro content (videos, stories, graphics) suitable for each social media channel. Here are some example using their How to be Creative series: